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Handelsmarketing: Grundlagen der marktorientierten Führung von Handelsbetrieben (Springer-Lehrbuch)
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Dieter Ahlert
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Multikanalstrategien. Konzepte, Methoden und Erfahrungen: Herausforderungen an die Distributionspolitik von Unternehmen
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Vielfalt durch Gestaltungsfreiheit im Wettbewerb
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