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Handelsmarketing: Grundlagen der marktorientierten Führung von Handelsbetrieben
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Dieter Ahlert
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Multikanalstrategien. Konzepte, Methoden und Erfahrungen: Herausforderungen an die Distributionspolitik von Unternehmen
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Rechtliche Grundlagen des Marketing
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Customer Relationship Management im Handel: Strategien - Konzepte - Erfahrungen (Roland Berger-Reihe: Strategisches Management für Konsumgüterindustrie und -handel)
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Vielfalt durch Gestaltungsfreiheit im Wettbewerb
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Sortimentsstrategien in Industrie und Handel: Jahrbuch Vertriebs- und Handelsmanagement 2008/2009
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Wissensmanagement in Vertrieb, Handel und Unternehmensnetzwerken
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