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Cases in Sport Marketing
from
Mark McDonald
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Advertising Media Planning: A Brand Management Approach
from
Kelley, Larry D.
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The Economist Publications Pocket Guide to Advertising ("The Economist" Pocket Guides)
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Sally King
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication) (The R&l Mass Communication)
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Marcel Danesi
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The Handbook of European Advertising: Media Planning, Marketing Analysis and Country by Country Profiles
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Roger Bennett
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DOING BUSINESS WITH CHINA
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Reuvid, Jonathon(ed.); Yong, Li (ed.)
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A Quick Start Guide to Google AdWords: How to Get Your Product to the Top of Google and Reach Your Customers (New Tools for Business)
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Mark Harnett
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Business Sponsorshiip
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Caroline Gillies
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The Fundamentals of Advertising (Marketing Series: Student)
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John Wilmshurst
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Brand New Justice: The Upside of Global Branding
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Simon Anholt
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Marketing Through Search Optimization. How to be found on the Web: How to Be Found on the Web
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Alex Michael
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Marketing: Origins, Concepts, Environment
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Ray Wright
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101 Ways To Advertise Your Business: Building a Successful Business with Smart Advertising (101 . . . Series)
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Andrew Griffiths
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Content: Two Years of Creative Reviews Showcase Section
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unknown
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Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan
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Jim Avery
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Strategic Media Decisions
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Marian Azzaro
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The New Account Manager: Redefining the Crucial Role of Account Service in the Changing Business of Advertising
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Don Dickinson
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Marketing Principles Essentials
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Finch, James E.
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Postcard Marketing In An Online World: Success Simplified!
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Joy Gendusa
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Webcasting: Broadcast Marketing Over the Net
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Jessica Keyes
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Advertising and Promotion Management
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Rossiter, John R.
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Contemporary Advertising
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Arens, William F.
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Contemporary Advertising
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Arens
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Careers in Advertising (Vgm Professional Careers Series)
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Annual Editions: Marketing 03/04
from
Richardson, John E.
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Contemporary Advertising
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Arens, William F.
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Marketing for the Non-Marketing Manager: Marketing Is Too Important to Be Left to the Marketing Department
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Sowter, Colin V.
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Make Money Fast! Drive Women Wild!: And Other Offers Too Good to Refuse from the Small Ads
from
Pete Alexander
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Advertising and Communication Management
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Ray, Michael L.
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21st Century Business: Managing and Working in the New Digital Economy
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Cortada, James W.
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