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Product Placement. Formen, Möglichkeiten, Grenzen
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Konstantin Ziegler
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Neue Mobilitätskonzepte in Städten und Ballungsräumen
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Markus Ziegler
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Möglichkeiten zur Nutzung des Marketingmix für Nonprofit-Organisationen zur effizienteren Spendergenerierung: Diplomarbeit
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Dimitrios Lianos
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Entwicklung von Mediaplänen unter Berücksichtigung von Wearout Effekten
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Lasse Walter
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Interne Markenführung in Dienstleistungsunternehmen
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Jessyka Polensky
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Markenführung mit Hilfe der PR am praktischen Beispiel
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Holger Wilhelm
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Markenerosion vs. Ansätze zur Sicherung des Markenartikels aus Herstellersicht
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Gunnar Klaming
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Social Media als kommunikationspolitisches Instrument von Handelsunternehmen: Eine kritische Analyse zur Bestimmung von Vor- und Nachteilen
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Christopher Schroeder
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Operationalisierung der Service-Dominant Logic-Entwicklung einer Skala zur Messung der Serviceetablierung in Unternehmen
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Philip Tilhein
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Dimensionen des Change Managements: Von der Produkt- zur Kundenzentrierung
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Nils Sinzig
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Möglichkeiten der Neukundengewinnung im Rahmen der Social Media
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Matthias Langer
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Moderne Formen der Einkaufsstättengestaltung auf Basis der Konsumentenforschung
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Thomas Meyer
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Internetbasierte Kundenbindungsinstrumente. Analyse der Potenziale und Entwicklungstendenzen für Handelsunternehmen: Diplomarbeit
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Handelsmarken im Lebensmitteleinzelhandel
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Lea Krause
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Wettbewerberanalyse. Ziele, Methoden und Beispiele
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Simon Vogt
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Über den Einfluss gesellschaftlichen Wertewandels auf Zigarettenwerbung am Beispiel von Lucky Strike Werbekampagnen: Eine Bildinterpretation auf Basis der dokumentarischen Methode
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Luise Köcher
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Instrumente und Praxis der Markenbewertung in deutschen Unternehmen
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Ulrich Wörner
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Die haptische Gestaltung von Direct Mailings: Dargestellt am Beispiel der Papierbeschaffenheit von Anschreiben und Kuvert
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Andrea Barkhof
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Ältere Konsumenten in Handel und Marketing: Empirische Überprüfung der Bedeutung von Convenience
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Robert Zniva
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Empathie im Kundenkontakt: Einflussfaktoren, Erfolgsauswirkungen und Altersunterschiede als Kontextfaktoren (Neue Perspektiven der marktorientierten Unternehmensführung)
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Kai Rödiger
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Beste Wünsche
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unknown
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Kommunikationsmanagement kompakt (Fachbuchreihe "WiWi Kompetenz kompakt", Band 20)
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Willy Schneider
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Services Marketing – Quality and other Essentials (Materialien für die betriebswirtschaftliche Ausbildung)
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Fauser, Simon G.
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