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Product Placement. Formen, Möglichkeiten, Grenzen
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Konstantin Ziegler
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Korrekt konsumieren. Die ökologische Macht des bewussten Einkaufens
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Janine Kowalla
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Innengerichtetes, Identitätsbasiertes Markenmanagement In Call Centern (Innovatives Markenmanagement) (German Edition)
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Verena K\Xf6Nig
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Blended Learning zur Verbesserung der Gesprächsführung im Verkauf: Einsatz und Evaluation beim Training von Verkaufsgesprächen im Einzelhandel
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Thorsten Bosch
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Instrumente und Praxis der Markenbewertung in deutschen Unternehmen
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Ulrich Wörner
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Die haptische Gestaltung von Direct Mailings: Dargestellt am Beispiel der Papierbeschaffenheit von Anschreiben und Kuvert
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Andrea Barkhof
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Ältere Konsumenten in Handel und Marketing: Empirische Überprüfung der Bedeutung von Convenience
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Robert Zniva
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Empathie im Kundenkontakt: Einflussfaktoren, Erfolgsauswirkungen und Altersunterschiede als Kontextfaktoren (Neue Perspektiven der marktorientierten Unternehmensführung)
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Kai Rödiger
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