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Deutschlands führende Agenturen: Das Workbook zur richtigen Agenturauswahl 2023
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GWA
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Employer Branding als Bestandteil einer ganzheitlichen Markenführung (Innovatives Markenmanagement)
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Birgit Sponheuer
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Erfolgreich werben mit Archetypen - Helden und Narren in der Werbung: Theoretische Grundlagen, strategische Konzepte, Praxisanwendungen
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Laura Ritter
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TEAMFÜHRUNG - ABER WIE: Methodik und Praxis im Führungsalltag am Beispiel der Fitnessbranche
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Toni Werner
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Chefsache Digitalisierung 4.0
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Jörg Reinnarth
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Choose.: The Single Most Important Decision Before Starting Your Business
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Ryan Levesque
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Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising
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Aron Levin
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Kununu für Dummies
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Frast, Tamara Katja
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Quick Guide Agile Content-Produktion: Die Customer Experience an allen Touchpoints optimal gestalten
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Sarah Petifourt
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Der Forscher als Marke: Die einzigartige Forscherpersönlichkeit erkennen, positionieren und kommunizieren (essentials)
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Georg Adlmaier-Herbst
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Marken-Design: Marken entwickeln, Markenstrategien erfolgreich umsetzen
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Richard Linxweiler
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Social Media Marketing in China mit WeChat: Einsatzmöglichkeiten, Funktionen und Tools für ein erfolgreiches Mobile Business
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Yinyuan Liu
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Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd
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David McNally
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Die Marke als Botschafter: Markenidentität bestimmen und Entwickeln (German Edition)
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Nicholas Adjouri
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Wer hat Angst vor Niketown?: Nike-Urbanismus, Branding und die Markenstadt von morgen
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Borries, Friedrich von
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Strategische Markenführung (Uni-Taschenbücher M)
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Günther Haedrich
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TOTEM: Transformando clientes en creyentes (Deusto)
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Andy Stalman
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Einführung in nachhaltiges Innovationsmanagement und die Grundlagen des Green Marketing
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Ulrich Scholz
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Internal Branding: Ein zentraler Baustein des Corporate Reputation Managements (essentials) (German Edition)
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Kreutzer, Ralf T.
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E-Mail-Marketing einfach machen!: Das So-geht's-Buch für verkaufsstarke E-Mail-Newsletter (So-geht's-Bücher)
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Stefan Gottschling
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Le personal branding quand on n'aime pas se mettre en avant : pour une communication alignée avec ses valeurs
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Marie Beauchesne
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Management von Multiscreen-Kampagnen: Grundlagen, Organisation, Roadmap, Checklisten
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Hartmut Brügner
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Events und Erlebnis: Stand und Perspektiven der Eventforschung (Markenkommunikation und Beziehungsmarketing)
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Cornelia Zanger
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Markenmacht. eva wissen
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Alexander Meschnig
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Gestaltung und Aufbau von Markenarchitekturen
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Jörg Lüer
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Verbrauchte Verbraucher: Warum über die Sprache von Unternehmen mal kurz gesprochen werden sollte
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Kastens, Inga Ellen
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Die Rolle Der Markenpersönlichkeit Für Die Kommunikative Führung Einer Marke: Eine Analyse aus systemtheoretischer Perspektive (German Edition)
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Nicolas Schindler
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Prominente in der Werbung: Chancen und Risiken beim Einsatz von Testimonials im Marketing
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Armin Brandes
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Corporate Sustainable Branding: Ein Empirischer Beitrag zum Markenerfolg Offentlich Exponierter Unternehmen (Unternehmensführung und Marketing)
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Christian Rauch
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BWL Casebook
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Andreas Butz
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