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Anna: The Biography
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Amy Odell
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Alles außer Preise! Ganzheitliches Apotheken-Marketing: Erprobtes Erfolgsmodell für Individual-Apotheken
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Klaus Fehske
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fritz and goliath: How to build a successful business from scratch | Englische Ausgabe: A start-up story with tips and insights told by the founder
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Wiegert, Mirco Wolf
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Markenmanagement. Grundfragen der identitätsorientierten Markenführung. Mit Best Practice - Fallstudien
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Heribert Meffert
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Einzigartig!: Mit authentischer Positionierung und Branding zum Erfolg
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Paul Misar
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Der Corporate Design Planer: Wie Sie Ihr Erscheinungsbild gemeinsam mit Kreativen entwickeln und Entwürfe sicher beurteilen
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Miriam Ertl
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Praxishandbuch Employer Branding - mit Arbeitshilfen online: Mit starker Marke zum attraktiven Arbeitgeber werden (Haufe Fachbuch)
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Kriegler, Wolf Reiner
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Internal Branding: Wie Sie mit Mitarbeitern Ihre Marke stark machen
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Franz-Rudolf Esch
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Reiz ist geil In 7 Schritten zur attraktiven Marke
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Klaus-Dieter Koch
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Employer Branding mit Archetypen: Der archetypische Persönlichkeitstest zum Finden von markenkonformen Mitarbeitern (essentials)
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Pätzmann, Jens Uwe
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Platform: The Art and Science of Personal Branding
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Cynthia Johnson
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Employer Branding in der Sozialwirtschaft: Wie Sie als attraktiver Arbeitgeber die richtigen Fachkräfte finden und halten
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Cornelia Heider-Winter
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Wer hat Angst vor Niketown: Nike-Urbanismus, Branding und die Markenstadt von morgen (edition suhrkamp)
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Borries, Friedrich von
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Employer Branding: Die Arbeitgebermarke gestalten und im Personalmarketing umsetzen
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DGFP e.V
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Grundlagen des Marketing (Pearson Studium - Economic BWL)
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Philip Kotler
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Die neuen Unternehmer wirken!: Personal Branding in Unternehmen für Inhaber und Top-Management
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Benjamin Schulz
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Marken- und Kommunikationsmanagement im B-to-B-Geschäft: Clever positionieren, erfolgreich kommunizieren
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Peter Masciardi
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Do Purpose: Why Brands with a Purpose Do Better and Matter More. (Mindfulness Books, Empowering Books, Self Help Books)
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David Hieatt
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Aufbruch in die digitale Dimension: Wie zehn Jahre Social Media die Businesskommunikation verändert haben
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Jacqueline Althaller
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Bewerbermagnet: 365 inspirierende Ideen, wie IHR Unternehmen Top-Bewerber magnetisch anzieht
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Axel Haitzer
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Gesellschaftsbeitrag: Wie Unternehmen mit ihrem spürbaren "Wofür" markant vorankommen
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Dominik von Au
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Digitales Human Resource Management: Aktuelle Forschungserkenntnisse, Trends und Anwendungsbeispiele
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Henning Tirrel
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Employer Reputation - Das Konzept "Arbeitgebermarke" neu denken: Das Konzept "Arbeitgebermarke" neu denken. (Haufe Fachbuch)
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Torsten Bittlingmaier
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Strategie und Technik der Markenführung
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Franz-Rudolf Esch
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Markenkooperationen: Wer nicht kooperiert - verliert
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Nils Pickenpack
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Personalmarketing 2.0: Vom Employer Branding zum Recruiting
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Christoph Beck
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Digitale Markenführung: Digital Branding im Zeitalter des digitalen Darwinismus. Das Think!Book
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Kreutzer, Ralf T.
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Stadtgeschichte, Stadtmarke, Stadtentwicklung: Zur Adaption von Geschichte im Stadtmarketing
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Alfons Kenkmann
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The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption
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Kahn, Barbara E.
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Young Professionals gewinnen, halten, weiterentwickeln: Zukunftsfähige Mitarbeiterbindung von Nachwuchskräften
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Daniel Walzer
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