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Markenarchitektur: Strategien zwischen Einzel- und Dachmarke sowie lokaler und globaler Marke (Werbe- und Markenforschung)
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Andreas Strebinger
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Marken machen Märkte: Eine Anleitung zur erfolgreichen Markenpraxis
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Volker Bugdahl
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Behavioral Branding: Wie Mitarbeiterverhalten die Marke stärkt
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Torsten Tomczak
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Jahrbuch Marketing 2010 / 2011: Trendthemen und Tendenzen
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Michael Bernecker
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Domain-Namen im Internet: Ein Wegweiser für Namensstrategien (Xpert.press)
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Tim Schumacher
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Markenartikel-Management
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Thomas Clausnitzer
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EASINESS: Leichtigkeit gewinnt beim Kunden
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Andreas Wimmer
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Healthcare-Kommunikation 2016 / Healthcare-Award 2016: Die erfolgreichsten HC-Markenkampagnen (GWA Agenturportraits)
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Gesamtverband Kommunikationsagenturen GWA (Hg.)
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Personalmanagement als Instrument zur Markenbildung im Privatkundengeschäft von Kreditinstituten: Eine kausalanalytische Betrachtung (Strategie- und Informationsmanagement)
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Christian Schmeichel
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Jahrbuch Markentechnik 2000/2001
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Klaus Brandmeyer
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Die Geburt von Marken
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Günter Käfer
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