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GWA Effie Award 2018: Die effizientesten und effektivsten Kampagnen des Jahres (GWA Jahrbücher)
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Gesamtverband Kommunikationsagenturen GWA
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Erfolgsfaktoren der Markenführung: Know-how aus Forschung und Management
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Bauer, Hans H.
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Interne Markenführung: Theoretisches Konzept und fallstudienbasierte Evidenz (Innovatives Markenmanagement)
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Rico Piehler
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Werbe- und Markenforschung: Meilensteine - State of the Art - Perspektiven
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Andreas Strebinger
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Strategie und Technik der Markenführung
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Franz-Rudolf Esch
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Management von Webprojekten. Führung, Projektplan, Vertrag - Mit Übersichten zu IT, Branding, Webdesign und Recht
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Robert Stoyan
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Was Marken erfolgreich macht: Neuropsychologie in der Markenführung
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Christian Scheier
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Strategie und Technik der Markenführung
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Franz-Rudolf Esch
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Pricing und Branding: Strategien für mehr Profit
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Docters, Robert G.
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Hello Brand: 10 neue Kommunikationstrends für Markenmacher
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Tom Daske
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Markenpolitik (Kohlhammer Edition Marketing)
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Henrik Sattler
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Eventmarketing. Erlebnisstrategien für Marken
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Sigrun Erber
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Große Marken in Gefahr
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Jack Trout
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Brand New. Starke Marken
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Jane Pavitt
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Strategie und Technik der Markenführung
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Franz-Rudolf Esch
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Marken-Power: Warum Aldi, Ikea, H&M und Co. so erfolgreich sind
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Dirk Schneider
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LogoLounge 3: Die 2000 besten Logos aus aller Welt
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Bill Gardner
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Alles, was Sie über Marken wissen müssen: Leitfaden für das erfolgreiche Management von Marken
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Nicholas Adjouri
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Commitment Marketing. Markentreue aus Begeisterung
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Jan Hofmeyr
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Future-ready!: Gelebte Identität in disruptiven Zeiten - so werden Unternehmen zukunftsfest
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Berndt, Jon Christoph
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Brand Leadership, (Blau)
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Aaker
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Corporate Brand Management: Marken als Anker strategischer Führung von Unternehmen
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Franz-Rudolf Esch
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Mit Branding an die Spitze!: Wie Sie auch ohne Werbemillionen die Konkurrenz überflügeln
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Karl-Heinz von Lackum
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Online-Marketingmix - Kunden finden, Kunden binden im E-Business
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Markus Stolpmann
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Logo Lounge 4: Die 2000 besten Logos aus aller Welt
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Catharine Fishel
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E-Branding: Erfolgreiche Markenstrategien im Netz
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Sergio Zyman
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Behavioral Branding: Wie Mitarbeiterverhalten die Marke stärkt
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Torsten Tomczak
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Marken-Management 2008/2009. Jahrbuch für Strategie und Praxis der Markenführung (Edition Horizont)
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Henning Meyer
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Handbücher Unternehmenspraxis: Praxishandbuch Markenführung: Vom anonymen Produkt zur starken Marke - Systematische Planung und Organisation - Wirkungsvolle Instrumente. Buch
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Herbst, Prof. Dr. Dieter
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