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Management des Markenwerts
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Aaker, David A.
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Best Practice der Markenführung: Zielsetzung - Strategie - Umsetzung
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Franz-Rudolf Esch
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Mega-Macht Marke. Erfolg messen, machen, managen
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Hajo Riesenbeck
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Praxis des Designmanagements
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Tom Sommerlatte
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Das Unternehmen, die Marke und ich
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Ruedi Alexander Müller-Beyeler
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Die 11 unumstößlichen Gesetze des Internet-Branding
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Al Ries
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Strategie und Technik der Markenführung
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Deutsche Standards - Weltmarktführer: Die Königsklasse deutscher Industrieunternehmen in Wort und Bild - von Achenbach bis ZF Friedrichshafen
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Florian Langenscheidt
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Markenkraft zum Nulltarif: Der Trick mit den Resonanzfeldern
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Klaus Brandmeyer
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Die 100 größten Marken-Flops
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Die fraktale Marke. Eine neue Intelligenz der Werbung
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Gerd Gerken
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Psychologie der Marke
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Rudolf Sommer
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Der Geist und das Greenhorn .Die wundersame Verwandlung vom Erbsenzähler zum Marketing-Genie
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Jack Trout
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Banks & Brands
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Die Logik der Marke: Wie Sie systematisch Markenhöchstleistungen erzielen
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Christine Wichert
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Das Diktat der Markenfhrung: 11 Thesen zur nachhaltigen Markenfhrung und -implementierung. Mit einem umfassenden Fallbeispiel der Loewe AG: 11 ... einem umfassenden Fallbeispiel der Loewe AG
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Frank Keuper
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Markenpolitik: Markenwirkungen - Markenführung - Markencontrolling
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Schachmatt dem Firmentod: Wie Sie durch Employer Branding Ihr Unternehmen leistungsfähiger machen
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Erfolgsfaktor Markenname
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Volker Bugdahl
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Marken auf Reisen: Erfolgsstrategien für Marken im Tourismus
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Nicholas Adjouri
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Marke, Marke, Marke: Den Brand stärken
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Wally Olins
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Produkte als Botschaften
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Helene Karmasin
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Brand Leadership, (Grün)
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Aaker
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Always Ahead im Marketing: Offensiv, digital, strategisch
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Silke Bartsch
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Markenmanagement in der Motorradindustrie: Grundlagen, Trends, Erfolgsstrategien führender Hersteller
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Wolfgang Fischer
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Strategisches Marken- Management für Banken. Branding - der Erfolgsfaktor im Retailgeschäft. Hrsg. von CONSART Management Consultants
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CONSART
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PEZ Die Kultmarke
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Günter Schweiger
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Jahrbuch Handelsmanagement 2001. Vertikales Management und Markenführung im Zeichen von Category Management
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Dieter Ahlert
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Corporate Brand Management: Marken als Anker strategischer Führung von Unternehmen
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Franz-Rudolf Esch
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