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Was Marken erfolgreich macht: Neuropsychologie in der Markenführung
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Christian Scheier
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MY LOVE BRAND: So werden Kunden und Mitarbeiter zu Ihren besten Markenbotschafter
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Silvia Dr. Danne
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Warum Start-ups und Produkte floppen: Die 10 Todsünden des Marketings im Zeitalter der Digitalisierung (Haufe Fachbuch)
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Tina Müller
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Digital Expert Branding - inkl. Augmented-Reality-App: Die Positionierungs- und Marketingstrategie für mehr Sichtbarkeit, Erfolg und Kunden (Haufe Fachbuch)
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Martina Fuchs
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Brandwashed: Was du kaufst, bestimmen die anderen
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Martin Lindstrom
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Leadership Branding: Wie Sie Führung wirksam und Ihr Unternehmen zu einer starken Marke machen
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Christina Grubendorfer
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Marke 4.0: Wie Unternehmen zu digitalen Markenchampions werden
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Franz-Rudolf Esch
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Wie Werbung wirkt. Erkenntnisse des Neuromarketing.
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Dirk Held
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Digital Expert Branding - inkl. Augmented Reality App: Die Positionierungs- und Marketingstrategie für mehr Sichtbarkeit, Erfolg und Kunden (Haufe Fachbuch, Band 10438)
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Martina Fuchs
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Markenbotschafter Nr. 1: Warum Manager heute völlig neu kommunizieren und zu Marken werden müssen
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Runge, Christopher A.
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Brand Sense: Warum wir starke Marken fühlen, riechen, schmecken, hören und sehen können
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Martin Lindstrom
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Marken stark machen: Techniken der Markenführung
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Klaus Brandmeyer
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Wenn Turnschuhe nichts bringen: Der CEO-CODE für starke Führungskräfte
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Benjamin Schulz
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Marketing spüren. Willkommen am dritten Ort
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Christian Mikunda
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Love Brands: Communiting - Marketing 4.0 - SSP. So lieben Kunden Ihre Marke und werden zu Markenbotschaftern
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Silvia Danne
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Die 10 wichtigsten Zukunftsthemen im Marketing: Buzzwords die bleiben (Haufe Fachbuch)
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Marcus Stumpf
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Deutsche Standards - Marken des Jahrhunderts: Die Königsklasse deutscher Produkte und Dienstleistungen in Wort und Bild - von Aspirin bis Zeiss.: Die ... made in Germany - von A bis Z
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Florian Langenscheidt
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Das Museum als Marke: Branding als strategisches Managementinstrument für Museen
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Hartmut John
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No. 1 Brands: Die Erfolgsgeheimnisse starker Marken
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unknown
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Unternehmen Exzellenz: It´s a Match! - Was Unternehmen wirklich brauchen, um mit starken Teams Krisen zu meistern (BILDUNGSVERLAG by Scheelen)
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Scheelen, Frank M.
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Brandtner on Branding: Entdecken Sie die 11 Naturgesetze der Markenführung und ihre strategische Konsequenzen
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Michael Brandtner
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Claims: Claiming als Wertschöpfungsinstrument der Markenführung
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Ulrich Görg
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Fellowship: Unternehmens- und Markenführung neu gedacht, plus E-Book inside (ePub, mobi oder pdf)
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Soheil Dastyari
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Destination Branding von der Geografie zur Bedeutung
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Christoph Engl
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Strategie und Technik der Markenführung
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Franz-Rudolf Esch
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Einfach markant!: Wie Unternehmen durch Klarheit und Begehrlichkeit erfolgreich sind
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Berndt, Jon Christoph
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Perspektivwechsel im Employer Branding: Neue Ansätze für die Generationen Y und Z
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Gero Hesse
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Markenmanagement. Grundfragen der identitätsorientierten Markenführung. Mit Best Practice - Fallstudien
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Heribert Meffert
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Der Corporate Design Planer: Wie Sie Ihr Erscheinungsbild gemeinsam mit Kreativen entwickeln und Entwürfe sicher beurteilen
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Miriam Ertl
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