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Markenmanagement: Identitätsorientierte Markenführung und praktische Umsetzung: Identitätsorientierte Markenführung und praktische Umsetzung. Mit Best-Practice- Fallstudien
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Markenmanagement. Grundfragen der identitätsorientierten Markenführung. Mit Best Practice - Fallstudien
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Erfolgreich mit den Großen des Marketings
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