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Integrierte Unternehmens- und Markenkommunikation: Strategische Planung und operative Umsetzung
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Manfred Bruhn
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Wie Marken wirken: Impulse aus der Neuroökonomie für die Markenführung
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Manfred Bruhn
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€17.49
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Die Marke: Symbolkraft eines Zeichensystems
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Manfred Bruhn
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€2.49
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