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Marken stark machen: Techniken der Markenführung
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Klaus Brandmeyer
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Markenkraft zum Nulltarif: Der Trick mit den Resonanzfeldern
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Klaus Brandmeyer
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Pharma trifft Marke: Markenführung für den Gesundheitsmarkt
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Klaus Brandmeyer
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Jahrbuch Markentechnik 2000/2001
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Klaus Brandmeyer
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