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Herbst, Dieter Georg
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Erfolgreich mit Medien & Social Media: Marketing Leitfaden zur schönen neuen Medienwelt - Wie du als Unternehmer, Influencer & Privatperson sicher auftrittst und zur Marke wirst
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Jörg Rositzke
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Instagram als Marketing-Kanal: Die Positionierung ausgewählter Social-Media-Plattformen (essentials)
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Manuel Faßmann
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Praxisratgeber Video-Marketing: Strategie, Produktion, Tools, Verbreitung
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Jörg Pattiss
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Quick Guide Pressearbeit für kleine und mittelständische Unternehmen: Wie Sie Medien professionell und wirksam für sich gewinnen
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Nina Claudy
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Public Relations: Konzepte und Theorien
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Michael Kunczik
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Unternehmens- und Marketingkommunikation: Handbuch für ein integriertes Kommunikationsmanagement
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Manfred Bruhn
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Storytelling: Geschichten für das Marketing und die PR-Arbeit entwickeln
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Cossart, Edgar von
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CSR und Stakeholdermanagement: Strategische Herausforderungen und Chancen der Stakeholdereinbindung (Management-Reihe Corporate Social Responsibility)
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Reinhard Altenburger
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Kommunizieren in der Krise: Nachhaltige PR-Werkzeuge für schwierige Zeiten
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Lorenz Steinke
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Guerilla Marketing des 21. Jahrhunderts: Clever werben mit jedem Budget
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Levinson, Jay Conrad
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Wirtschaft trifft Kunst: Warum Kunst Unternehmen gut tut
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Ulrike Lehmann
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Corporate Imagery: Wie Ihr Unternehmen ein Gesicht erhält (PR Praxis)
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Herbst, Dieter Georg
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Alles, was Sie über Media wissen wollen: . . .und bisher nie zu fragen wagten
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Matthias Süßlin
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Schulen machen Öffentlichkeitsarbeit
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Anne Heitmann
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Praxis des PR-Managements: Strategien - Instrumente - Anwendung (FOM-Edition)
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Jan Lies
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Der Corporate Design Planer: Wie Sie Ihr Erscheinungsbild gemeinsam mit Kreativen entwickeln und Entwürfe sicher beurteilen
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Miriam Ertl
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Großspenden-Fundraising - Wege zu mehr Philanthropie: Grundlagen, Strategien und praktische Umsetzung
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Marita Haibach
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PR-Kampagnen (PR Praxis)
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Ralf Spiller
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Handbuch PR-Recht
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Alexander Unverzagt
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Interne Kommunikation: Die Kraft entsteht im Maschinenraum
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Christian Arns
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Advertorial, Blogbeitrag, Content-Strategie & Co.
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Annika Schach
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Native Advertising: Digitale Werbung mit neuen Formaten
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Coskun Tuna
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Kampagne! Neue Strategien für Wahlkampf, PR und Lobbying
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Marco Althaus
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Unternehmenskommunikation im Zeitalter der digitalen Transformation: Wie Unternehmen interne und externe Stakeholder heute und in Zukunft erreichen
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Bodo Kirf
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Handbuch der Public Relations: Wissenschaftliche Grundlagen und berufliches Handeln. Mit Lexikon
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Romy Fröhlich
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Marketing-Kommunikation.: Einführung in die Kommunikationspolitik.
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Werner Pepels
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Glaubwürdige Unternehmenskommunikation: Impulse für eine verantwortungs- und wirkungsvolle Praxis
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Anna Tomfeah
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Profilierung: Mit intelligentem Marketing zum gefragten Experten (essentials)
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Martin Sturmer
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Grundlagen der Markensoziologie: Die sozialen Prinzipien von Markenbildung und -führung in Theorie und Praxis
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Alexander Deichsel
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Luxus als Distinktionsstrategie: Kommunikation in der internationalen Luxus- und Fashionindustrie
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Dominik Pietzcker
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