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Die Pressemitteilung (PR Praxis)
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Wolfgang Zehrt
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Basiswissen Public Relations: Professionelle Presse- und Öffentlichkeitsarbeit
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Deg, Robert M.
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Kommunikation für Banken und Versicherer: Krisen bewältigen, Vertrauen schaffen
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Marcus Reinmuth
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Quick Guide Social Relations: PR-Arbeit mit Bloggern und anderen Influencern im Social Web
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Fabian Gerstenberg
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Öffentlichkeitsarbeit für Nonprofit-Organisationen
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Gemeinschaftswerk der Evgl. Publizistik
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Schreiben in der Finanzwelt: Analysen, Methoden, Praxistipps
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Marlies Whitehouse
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Basiswissen Public Relations: Professionelle Presse- und Öffentlichkeitsarbeit
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Deg, Robert M.
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Krisenkommunikation in Tourismusorganisationen: Grundlagen, Praxis, Perspektiven
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Silke Hahn
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Redaktionelle Strategien entwickeln: Analyse - Geschäftsmodelle - Konzeption
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Lars Rinsdorf
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Instrumente und Techniken der internen Kommunikation: Trends, Nutzen und Wirklichkeit
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Lars Dörfel
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Due Diligence in der Unternehmenskommunikation: Mit den richtigen Fragen zum Kommunikationserfolg (essentials)
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Wolfgang Griepentrog
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Public Relations von Finanzorganisationen: Ein Praxishandbuch für die externe und interne Kommunikation
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Allgäuer, Jörg E.
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Grundlagen des Brandings: Aufgliederung von Marken, sich wandelnde Zielgruppen, Branding-Techniken, Wirkungseffekte einer Marke, Markenzukunft
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Melissa Davis
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Public Relations kompakt: Mit journalistischen Zwischenrufen von Christian Sauer
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Beate Hoffmann
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Digitale Langformen im Journalismus und Corporate Publishing: Scrollytelling - Webdokumentationen - Multimediastorys
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Alexander Godulla
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Deutschlands führende Agenturen: Das Workbook zur richtigen Agenturauswahl 2022
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GWA
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Verbrauchte Verbraucher: Warum über die Sprache von Unternehmen mal kurz gesprochen werden sollte
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Kastens, Inga Ellen
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Public Relations: Die besten Tricks der Medienprofis
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Hajo Neu
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Profil durch PR: Strategische Unternehmenskommunikation - vom Konzept zur CEO-Positionierung
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Wolfgang Immerschitt
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Verbandskommunikation für Einstieger - Ratgeber für Presse- und Öffentlichkeitsarbeit, Lobbying, Mitgliederkommunikation und Fundraising
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Christian H. Schuster
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Interne Kommunikation: Erfolgsfaktor im Corporate Change (FAZ - Gabler Edition)
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Egbert Deekeling
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Theorien des PR-Managements: Geschichte - Basiswissenschaften - Wirkungsdimensionen (FOM-Edition)
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Jan Lies
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PR für Fachmedien: Professionell kommunizieren mit Experten (Praxis PR)
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Günter Bentele
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Leitfaden Relevanz im Marketing
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Torsten Schwarz
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Schnelleinstieg PR: So platzieren Sie Ihr Unternehmen und Ihre Produkte in den Medien
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René Mannhold
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HR-PR Personalarbeit und Public Relations: Erfolgreiche Strategien und Praxisbeispiele
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Manfred Böcker
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Pressearbeit praktisch: Ein Handbuch für Ausbildung und Praxis (Journalistische Praxis)
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Gabriele Hooffacker
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Theorien Der Public Relations: Grundlagen und Perspektiven der PR-Forschung (German Edition)
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Ulrike R\Xf6Ttger
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Grundlagen der Public Relations: Eine kommunikationswissenschaftliche Einführung: Eine kommunikationswissenschaftliche EinfÃ1/4hrung
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Ulrike Röttger
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Kommunizieren in der Krise: Nachhaltige PR-Werkzeuge für Schwierige Zeiten (German Edition)
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Lorenz Steinke
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