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Aktive Krisenkommunikation: Erste Hilfe für Management und Krisenstab (essentials)
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Wolfgang Immerschitt
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Wirkungsvolle Online-PR: Mehr Sichtbarkeit und höhere Reichweite für Ihre Angebote im Internet (Praxis Online-Marketing für Anwender)
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Klug, Sonja Ulrike
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Storytelling in den Public Relations: Erzählen Sie die spannende Geschichte Ihres Unternehmens (PR Praxis)
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Herbst, Dieter Georg
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Der Newsroom in der Unternehmenskommunikation: Wie sich Themen effizient steuern lassen
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Christoph Moss
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PR für Dummies: Der richtige Umgang mit der Presse - Das PR-Handwerkszeug beherrschen: Brainstorming, Pressemitteilung, Newsletter - Jede Menge Beispiele aus der Praxis (Fur Dummies)
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Eric Yaverbaum
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Konzeptionspraxis: Eine Einführung für PR- und Kommunikationsfachleute. Mit einleuchtenden Betrachtungen über den Gartenzwerg
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Renée Hansen
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Buchlaunch & Vermarktung: 105 Fragen & Antworten, Antworten, die zeigen, wie du deinen Buchlaunch planst und ihn mit voller Marketing-Power umsetzt. (Fragen und Antworten rund ums Buch schreiben)
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Ulrike Luckmann
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Politik - PR - Persuasion: Strukturen, Funktionen und Wirkungen Politischer Öffentlichkeitsarbeit (German Edition)
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Romy Fröhlich
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Öffentlichkeitsarbeit in Kindergarten und KiTa: entwickeln - durchführen - auswerten
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Petra Stamer-Brandt
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Quick Guide Interkulturelle Kompetenz: Interkulturelle Sensibilisierung für eine grenzenlos erfolgreiche Kommunikation
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Holger Witzenleiter
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Praxishandbuch Krisenmanagement
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Beda Sartory
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Grundwissen Öffentlichkeitsarbeit (Uni-Taschenbücher S)
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Werner Faulstich
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Pressemitteilungen schreiben: In 10 Schritten zum professionellen Pressetext. Mit Übungen und Checklisten: Zielgerichtete Medienarbeit. Das Praxisbuch für Ein- und Aufsteiger
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Viola Falkenberg
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Mach deinen Content stark: Wie deine Online-Texte mit dem richtigen Know-how noch erfolgreicher werden
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Katja Ollech
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Storytelling mit Archetypen: Video-Geschichten für das Content Marketing selbst entwickeln (essentials)
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Pätzmann, Jens Uwe
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Moderationskompetenzen: Kommunikationsprozesse in Gruppen zielführend begleiten
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Stefan Groß
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Praxisorientiertes Eventmanagement: Events erfolgreich planen, umsetzen und bewerten
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Uwe Eisermann
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Die neue Öffentlichkeitsarbeit: Wie gute Kommunikation heute funktioniert: Strategien - Instrumente - Fallbeispiele
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Lorenz Steinke
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Basiswissen Public Relations: Professionelle Presse- und Öffentlichkeitsarbeit
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Robert Deg
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Let’s Link!: Kunden gewinnen mit Social Selling und Storytelling auf LinkedIn
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Flurin Capaul
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Content Marketing in der Praxis: Ein Leitfaden - Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen
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Claudia Hilker
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Content Marketing: So finden die besten Kunden zu Ihnen: Wie Sie Ihre Zielgruppe anziehen und stabile Geschäftsbeziehungen schaffen
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Stephan Heinrich
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Interne Kommunikation in agilen Unternehmen: Eine Einführung (essentials)
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Ulrike Buchholz
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Nachrichten - klassisch und multimedial: Ein Handbuch für Ausbildung und Praxis (Journalistische Praxis)
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Dietz Schwiesau
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Sponsoring: Systematische Planung und integrativer Einsatz
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Manfred Bruhn
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Podcasts in der Unternehmenskommunikation: Wie Sie mit strategischen Audioformaten Ihre Zielgruppen erreichen (essentials)
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Stephan Schreyer
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Kundenzentriertes Markenmanagement: Effektive Markenführung entlang der Customer Experience Journey (essentials)
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Elke Theobald
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Professionelle Compliance-Kommunikation: Wie Sie Ihr Unternehmen gegen Regelverletzungen immunisieren
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Hartwin Möhrle
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