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Bürgerkommunikation auf Augenhöhe: Wie Behörden und öffentliche Verwaltung verständlich kommunizieren können
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Helmut Ebert
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Strategische Kommunikationsplanung (Praxis PR)
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Peter Szyszka
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Die Obama-Methode: Strategien für die Mediengesellschaft. Was Wirtschaft und Politik von Barack Obama lernen können: Erfolgsstrategien für die moderne ... und Politik von Barack Obama lernen können
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Laszlo Trankovits
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Handbuch Unternehmenskommunikation: Strategie - Management - Wertschöpfung (Springer NachschlageWissen)
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Ansgar Zerfaß
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Public Relations: Ein Wegweiser für die PR-Praxis
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Stephanie Grupe
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Die professionelle Pressemitteilung. Ein Leitfaden für Unternehmen, Institutionen, Verbände und Vereine
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Katrin Bischl
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Deutschlands führende Agenturen: Das Workbook zur richtigen Agenturauswahl 2024 – inklusive Gold-Effie-Cases
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GWA
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Der Kongress tanzt: Begeisternde Veranstaltungen, Tagungen, Konferenzen Ein Plädoyer und Praxisbuch
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Michael Gleich
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Praxishandbuch Investor Relations: Das Standardwerk der Finanzkommunikation
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Kirchhoff, Klaus Rainer
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Praxishandbuch Krisenkommunikation: Von Ackermann bis Zumwinkel: PR-Störfälle und ihre Lektionen
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Daniela Puttenat
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Konzeption von Kommunikation: Theorie und Praxis des strategischen Kommunikationsmanagements
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Klaus Merten
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Die Digitalisierung der Kommunikation im Mittelstand: Auswirkungen von Marketing 4.0 (essentials)
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Jan Lies
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Speed-Guide: Erfolgreich digital kommunizieren: Remote besser präsentieren, auftreten, verkaufen
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Petra Neftel
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Presse- und Öffentlichkeitsarbeit: Ein Handbuch (Praxis PR)
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Gernot Brauer
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Wirkungsvolle Live-Kommunikation: Liebe Deine Helden: Dramaturgie und Inszenierung erfolgreicher Events
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Axel Gundlach
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Social Media Relations: Leitfaden für erfolgreiche PR-Strategien und Öffentlichkeitsarbeit im Web 2.0
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Bernhard Jodeleit
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Moderne Markenführung: Grundlagen - Innovative Ansätze - Praktische Umsetzungen
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Franz-Rudolf Esch
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Kommunikationsmanagement von Bauprojekten: Meinungsbildung statt Stimmungsmache in Projektkultur und Public Relations
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Wolfgang Immerschitt
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Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book
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Kreutzer, Ralf T.
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Qualität managen: Das ISO-Handbuch für Kreative in Medien (Journalistische Praxis)
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Christian Chang-Langhorst
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Die PR- und Pressefibel: Ein Praxisbuch für Ein- und Aufsteiger: Zielgerichtete Medienarbeit. Das Praxisbuch für Ein- und Aufsteiger
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Norbert Schulz-Bruhdoel
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Social Credit Rating: Reputation und Vertrauen beurteilen
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Oliver Everling
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Kreative PR
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Jens-Uwe Meyer
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Public Relations-Agenturen führen: Für Auftraggeber und Agenturleiter
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Knobel, Peter P.
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Digital Storytelling. Spannende Geschichten für interne Kommunikation, Werbung und PR (PR Praxis)
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Herbst, Dieter Georg
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CSR und Interne Kommunikation: Forschungsansätze und Praxisbeiträge (Management-Reihe Corporate Social Responsibility)
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Riccardo Wagner
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Handbuch Online-PR: Strategische Kommunikation in Internet und Social Web
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Ansgar Zerfaß
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Krisen-PR: Krisen erkennen, meistern und vorbeugen
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Hartwin Möhrle
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Public Relations: Leitfaden für ein modernes Kommunikationsmanagement
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Dominik Ruisinger
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Redesign im Kopf: Kreative Impulse und Ideen für Marketing und Kommunikation (Haufe Fachbuch)
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Christian Gold
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