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Werbung in der Medien- und Informationsgesellschaft: Eine kommunikationswissenschaftliche Einführung (Studienbücher zur Kommunikations- und Medienwissenschaft)
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Gabriele Siegert
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Zur Ökonomie der Unterhaltungsproduktion
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Gabriele Siegert
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Die Zukunft der Fernsehwerbung: Produktion, Verbreitung und Rezeption von programmintegrierten Werbeformen in der Schweiz
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Gabriele Siegert
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