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Die DNA der Generation Z - der direkte Weg in ihr Mindset: Warum sie so special sind - ein Marketingbuch für Praktiker (Haufe Fachbuch)
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Meike Terstiege
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Digitales Marketing – Erfolgsmodelle aus der Praxis: Konzepte, Instrumente und Strategien im Kontext der Digitalisierung
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Meike Terstiege
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Mensch-Marke-Manipulation: Wie Marken uns verführen und lenken, wie Unternehmen uns verstehen und lieben (Haufe Fachbuch)
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