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Rumeurs : le plus vieux média du monde
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Jean-Noël Kapferer
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Ré-inventer les marques : la fin des marques telles que nous les connaissions...
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Jean-Noël Kapferer
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Les marques, capital de l'entreprise : créer et développer des marques fortes
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Jean-Noël Kapferer
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Luxe : nouveaux challenges, nouveaux challengers
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Les marques, capital de l'entreprise : créer et développer des marques fortes
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Rumeurs : le plus vieux média du monde
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Jean-Noël Kapferer
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Rumeurs : le plus vieux média du monde
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Les Chemins de la persuasion : de l'influence des médias sur les comportements
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Jean-Noël Kapferer
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