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Grundfragen der Medienbetriebslehre: BWL für Medien- und Kommunikationsmanager (De Gruyter Studium)
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Thomas Dreiskämper
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Medienökonomie 1: Lehrbuch für Studiengänge medienorientierter Berufe: Konzeptionsansätze und theoretische Fundierungen der Medienökonomie
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