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Grundlagen Qualitätsmanagement: Einführung in Geschichte, Begriffe, Systeme und Konzepte
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Hans-Dieter Zollondz
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Pocket Business. Marketing-Mix - Cornelsen Scriptor: Vom klassischen Marketing zum Dienstleistungsmarketing
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Hans-Dieter Zollondz
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Pocket Business: Marketing-Mix. Die sieben P's des Marketings
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Pocket Business: Grundlagen Marketing. Von der Vermarktungsidee zum Marketingkonzept
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