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Services Marketing: People, Technology, Strategy
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Lovelock, Christopher H.
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Principles of Service Marketing and Management
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Lovelock, Christopher H.
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Services Marketing: European Perspectives
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Lovelock, Christopher H.
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Marketing Challenges: Cases and Exercises (MCGRAW HILL SERIES IN MARKETING)
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Lovelock, Christopher H.
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Services Marketing: Text, Cases and Readings (Prentice Hall Series in Marketing)
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Lovelock, Christopher H.
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