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Der Blaue Ozean als Strategie: Wie man neue Märkte schafft, wo es keine Konkurrenz gibt
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Blue Ocean Shift: Jenseits des Wettbewerbs
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Kim, W. Chan
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Der Blaue Ozean als Strategie: Wie man neue Märkte schafft, wo es keine Konkurrenz gibt
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Kim, W. Chan
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Der Blaue Ozean als Strategie: Wie man neue Märkte schafft wo es keine Konkurrenz gibt
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