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Das Marketingkonzept im St. Galler Management-Modell
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Einführung in die Managementlehre: basierend auf dem St. Galler Management-Modell
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Tourismuslehre - Ein Grundriss
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Dienstleistungs-Management: Einführung in Strategien und Prozesse bei persönlichen Dienstleistungen
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Innovative Geschäftsmodelle
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Management von Destinationen
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Management von Destinationen
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Das Marketingkonzept im St. Galler Managementmodell
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Erfolgskonzepte im Tourismus (Schriftenreihe Management und Unternehmenskultur)
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