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    Industriegütermarketing: Grundlagen des Business-to-Business-Marketings
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    Strategisches Marketing
    Strategisches Marketing
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    Internationales Marketing
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    Strategisches Marketing
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    Projektfinanzierung: Wirtschaftliche und rechtliche Aspekte einer Finanzierungsmethode für Großprojekte
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    Die Beschleunigungsfalle oder der Triumph der Schildkröte
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    Handbuch Business-to-Business-Marketing: Grundlagen, Geschäftsmodelle, Instrumente des Industriegütermarketing
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    Vermarktung hybrider Leistungsbündel: Das ServPay-Konzept
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