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Toolbox Kommunikationsmanagement: Denkwerkzeuge und Methoden für die Steuerung der Unternehmenskommunikation
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Ansgar Zerfaß
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Handbuch Online-PR: Strategische Kommunikation in Internet und Social Web
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Unternehmensführung und Öffentlichkeitsarbeit: Grundlegung einer Theorie der Unternehmenskommunikation und Public Relations (Organisationskommunikation)
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Die neuen Meinungsmacher
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