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Vertriebsmanagement: Organisation - Planung - Controlling - Support
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Handbuch Produktmanagement: Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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Methodik der empirischen Forschung
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Marketing mit Interaktiven Medien. Strategien zum Markterfolg.
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eCommerce.Einstieg, Strategie und Umsetzung im Unternehmen.
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Die eCommerce-Gewinner. Wie Unternehmen im Web profitabel wurden. 10 Erfolgsgeschichten aus erster Hand.
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Technologie- und Innovationsmanagement: Leistungsbilanz des Kieler Graduiertenkollegs (Betriebswirtschaftslehre für Technologie und Innovation, Band 40)
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