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    Managing Brand Equity: Capitalizing on the Value of a Brand Name
    Book€4.49
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    Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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    Brand Relevance: Making Competitors Irrelevant
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    Strategic Market Management: Global Perspectives
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    Brand Leadership: Building Assets In an Information Economy
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    Management des Markenwerts
    Management des Markenwerts
    from  Aaker, David A.Used - goodBook - Used - good
    Book€31.29
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    Strategisches Markt-Management: Wettbewerbsvorteile Erkennen · Märkte Erschliessen · Strategien Entwickeln
    Book€1.73
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    Markenrelevanz: Erfolgreich Wettbewerber ausschalten
    Markenrelevanz: Erfolgreich Wettbewerber ausschalten
    from  Aaker, David A.Used - very goodBook - Used - very good
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    Brand Leadership. Die Strategie für Siegermarken (Lila)
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    Marketing Research
    Marketing Research
    from  Aaker, David A.Used - very goodBook - Used - very good
    Book€8.49
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    Building Strong Brands
    Building Strong Brands
    from  Aaker, David A.Used - goodBook - Used - good
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    Marketing Research: International Edition
    Marketing Research: International Edition
    from  Aaker, David A.Used - very goodBook - Used - very good
    Book€21.99
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    Brand Leadership: Building Assets In an Information Economy
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    Book€1.73
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    Le management du capital-marque : analyser, développer et exploiter la valeur des marques
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    Consumerism, 4th Ed.: Search for the Consumer Interest
    Consumerism, 4th Ed.: Search for the Consumer Interest
    from  Aaker, David A.Used - acceptableBook - Used - acceptable
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    Book€3.99
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    Strategic Market Management
    Strategic Market Management
    from  Aaker, David A.Used - goodBook - Used - good
    Book€1.73
    €1.73

    Markalama: Başarıya Ulaştıran 20 Temel İlke
    Markalama: Başarıya Ulaştıran 20 Temel İlke
    from  Aaker, David A.Used - very goodBook - Used - very good
    Book€1.99
    €1.99

    Brand equity. La gestione del valore della marca (Impresa, comunicazione, mercato)
    Book€15.49
    €15.49

    Brand leadership (Impresa, comunicazione, mercato)
    Brand leadership (Impresa, comunicazione, mercato)
    from  Aaker, David A.Used - acceptableBook - Used - acceptable
    Book€7.99
    €7.99