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Marketing 4.0: Der Leitfaden für das Marketing der Zukunft
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Philip Kotler
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Marketing 5.0: Technologie für die Menschheit
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Marketing 5.0: Technology for Humanity
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Marketing 4.0: Moving from Traditional to Digital
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Marketing-Management: Strategien für wertschaffendes Handeln (Pearson Studium - Economic BWL)
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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
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Grundlagen des Marketing (Pearson Studium - Economic BWL)
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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
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Marketing-Management
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Die neue Dimension des Marketings: Vom Kunden zum Menschen
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Grundlagen des Marketing (Pearson Studium - Economic BWL)
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Marketing-Management: Konzepte - Instrumente - Unternehmensfallstudien (Pearson Studium - Economic BWL)
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Marketing Management
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Marketing-Management: Analyse, Planung und Verwirklichung (Pearson Studium - Economic BWL)
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B2B Brand Management
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Philip Kotlers Marketing-Guide: Die wichtigsten Ideen und Konzepte
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Marketing- Management
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Kotler On Marketing
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Marketing
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The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Quintessence Series)
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B2B Brand Management: The Success Dimensions of Business Brands
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Confronting Capitalism: Der Kapitalismus auf dem Prüfstand Seine 14 Mängel - und wie wir sie beheben können
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Marketing: eine Einführung
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Principles of Marketing
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GOOD WORKS!: Wie Sie mit dem richtigen Marketing die Welt - und Ihre Bilanzen - verbessern
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Marketing der Zukunft: Mit Sense and Response zu mehr Wachstum und Gewinn
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Philip Kotler
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Die 10 Todsünden im Marketing: Fehler vermeiden - Lösungen finden
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Standort- Marketing: wie Städte, Regionen und Länder gezielt Investitionen, Industrien und Tourismus anziehen.
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Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
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Philip Kotler
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Ten Deadly Marketing Sins: Signs and Solutions
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Philip Kotler
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