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Social Media Manager: Das Handbuch für Ausbildung und Beruf. Der offizielle Ausbildungsbegleiter des BVCM. Der Bestseller in 4. Auflage
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Vivian Pein
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Klassiker des ökonomischen Denkens 01: Von Adam Smith bis Alfred Marshall
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Kurz, Heinz D.
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The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power
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Cusumano, Michael A.
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Praxiswissen Online-Marketing: Affiliate-, Influencer-, Content- und E-Mail-Marketing, Google Ads, SEO, Social Media, Online- inklusive Facebook-Werbung
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Erwin Lammenett
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Suizidal. Die Psychoökonomie einer Suche (Veroffentlichungen Des Inst.Fur Europaische Geschichte Mainz)
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Jürgen Kind
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Geschichte der Ökonomie (Deutscher Klassiker Verlag im Taschenbuch)
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Johannes Burkhardt
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Ökonomie spielerisch lernen: Kompetenz gewinnen. Spiele, Rollenspiele, Planspiele, Simulationen und Experimente
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Heinz Jacobs
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Statistik für Wirtschaftswissenschaftler
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Josef Bleymüller
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Ökonomie der Verbundenheit: Wie das Geld die Welt an den Abgrund führte - und sie dennoch jetzt retten kann. Mit einem Vorwort von Margrit Kennedy
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Charles Eisenstein
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Bitcoin Billionaires: A True Story of Genius, Betrayal and Redemption
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Ben Mezrich
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Aufgabensammlung zur Mathematik für Wirtschaftswissenschaftler (NWB Studium Betriebswirtschaft)
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Jochen Schwarze
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Formeln für Mathematik und Statistik: Wirtschaftswissenschaften
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Ingolf Terveer
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Think Content!: Content-Strategie, Content fürs Marketing, Content-Produktion. Das Standardwerk im Online-Marketing, rundum aktualisiert
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Miriam Löffler
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Google Inside: Wie Google denkt, arbeitet und unser Leben verändert (mitp Business)
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Steven Levy
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Pharmakoökonomie: Einführung in die ökonomische Analyse der Arzneimittelanwendung
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Thomas Müller-Bohn
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Storytelling: Die Zukunft von PR und Marketing
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Petra Sammer
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Wirtschaftsinformatik: Eine Einführung (Pearson Studium - Economic BWL)
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Laudon, Kenneth C.
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Schnauze, Alexa!: Ich kaufe nicht bei Amazon, Vorsicht! Dieses Buch liefert überzeugende Argumente
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Johannes Bröckers
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Blog Boosting (mitp Business): Content| Marketing| Design | SEO
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Michael Firnkes
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Plattform-Kapitalismus (kleine reihe)
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Nick Srnicek
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Handbuch Online-Shop: Erfolgsrezepte für den Online-Handel
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Alexander Steireif
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Branded Interactions: Lebendige Markenerlebnisse für eine neue Zeit
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Marco Spies
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Mathematik für Wirtschaftswissenschaftler, Band 1: Grundlagen. (NWB Studium Betriebswirtschaft)
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Jochen Schwarze
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Essenz der Führung: Wie Sie sich selbst und Ihre Mitarbeiter nachhaltig motivieren, steuern und führen
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Martina Aron-Weidlich
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E-Commerce mit Amazon: Das Praxisbuch für Markenhersteller, Vendoren und Seller
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Marc Aufzug
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Erfolgreiche Websites: SEO, SEM, Online-Marketing, Usability. Die Grundausbildung in allen Online-Marketing-Disziplinen
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Stefan Rabsch
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UX Writing & Microcopy
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Kinneret Yifrah
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