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Marketing-Lexikon: Über 3000 grundlegende und aktuelle Begriffe für Studium und Beruf
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Lexikon Qualitätsmanagement
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Marketing: Lehr- und Handbuch
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Marketing-Controlling-Kompetenz. Grundwissen marktorientierter Unternehmenssteuerung
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Bedienungsanleitungen als Marketinginstrument: Von der technischen Dokumentation zum Imageträger (Praxiswissen Wirtschaft)
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