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The 22 Immutable Laws of Branding: How to Build a Product or Service into a Wolrd-Class Brand
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Al Ries
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Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes
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Pamela Danziger
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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
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Matt Haig
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Marketing Management for Nonprofit Organizations
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Adrian Sargeant
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