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Kennzahlen für die Unternehmensführung
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Marketingcontrolling: Sicherstellen von Marketingeffektivität und -effizienz (Kohlhammer Edition Marketing)
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Handbuch Marketingcontrolling: Effektivität und Effizienz einer marktorientierten Unternehmensführung
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Best Practice in Marketing: Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Handbuch Marketingcontrolling. Marketing als Motor von Wachstum und Erfolg
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Marketing-Kaleidoskop: Akzente und Suchfelder für ein realitätsorientiertes Marketing
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Grundprinzipien des Marketingcontrollings - Principles of Marketing Management Control
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