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Marcus Schögel
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Distributionsmanagement: Das Management der Absatzkanäle
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Marcus Schögel
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Grundprinzipien des Channel-Managements Principles of Channel Management: Advanced Marketing
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Multichannel Marketing: Erfolgreich in mehreren Vertriebswegen
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Kooperationsfähigkeiten im Marketing: Eine empirische Untersuchung (neue betriebswirtschaftliche forschung (nbf) (344), Band 344)
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