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Jochen Kalka
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Winnenden: Ein Amoklauf und seine Folgen
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Jochen Kalka
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Die StartUp-Lüge: Wie die Existenzgründungseuphorie missbraucht wird – und wer davon profitiert
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Jochen Kalka
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Zielgruppen. Wie Sie leben, was sie kaufen, woran sie glauben
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Jochen Kalka
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Handbuch Printwerbung: Planung, Kreation und Wirkung von Anzeigen
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Der Kunde im Fokus: Milieus, Lebenswelten, Konsumenten - Die Wichtigsten Zielgruppen Im Überblick
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