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Hartmut John
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Das Museum als Marke: Branding als strategisches Managementinstrument für Museen
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Hartmut John
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Museen neu denken: Perspektiven der Kulturvermittlung und Zielgruppenarbeit
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Museen und Tourismus: Wie man Tourismusmarketing wirkungsvoll in die Museumsarbeit integriert. Ein Handbuch
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Industrie- und Technikmuseen im Wandel: Standortbestimmung und Perspektiven
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Lernort Museum - neu verortet!: Ressourcen für soziale Integration und individuelle Entwicklung. Ein europäisches Praxishandbuch
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Stiftungen und Museen. Innovative Formen und zukunftsorientierte Modelle
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Museumsreform - kooperativ!: Perspektiven & Kontroversen & Positionen
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