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L'art de se (la) raconter : du storytelling au personnal branding
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Georges Lewi
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Les défis du capitalisme coopératif : ce que les paysans nous apprennent de l'économie
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Georges Lewi
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Mythologie des marques : quand les marques font leur storytelling
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Georges Lewi
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Branding management : branding et e-branding : la marque, de l'idée à l'action
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Devenir une marque mythique : storytelling et digital
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Georges Lewi
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L'odyssée des marques : les marques, mythologie contemporaine
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Georges Lewi
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Les marques, mythologie du quotidien : comprendre le succès des grandes marques
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Georges Lewi
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Branding management : la marque, de l'idée à l'action
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Georges Lewi
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