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Identitätsbasierte Luxusmarkenführung: Grundlagen - Strategien - Controlling
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Christoph Burmann
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Identitätsbasierte Markenführung: Grundlagen - Strategie - Umsetzung - Controlling
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Christoph Burmann
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Identitätsbasierte Markenführung: Grundlagen - Strategie - Umsetzung - Controlling
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Christoph Burmann
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Identitätsbasierte Markenführung: Grundlagen - Strategie -Umsetzung - Controlling
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Christoph Burmann
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Identity-Based Brand Management: Fundamentals-Strategy-Implementation-Controlling
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Christoph Burmann
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Management von Ad-hoc-Krisen: Grundlagen - Strategien - Erfolgsfaktoren (German Edition)
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Christoph Burmann
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Identitätsbasierte Markenführung: Grundlagen - Strategie -Umsetzung - Controlling
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Christoph Burmann
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Identitätsbasierte Markenführung in der Lebensmittelindustrie: Der Fall FRoSTA
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Christoph Burmann
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Bewertung von Sponsorships und Marketing-Events: Ökonomisierung der Imagewirkungen von Werder Bremen auf die Stadt Bremen
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Christoph Burmann
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