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Vom Zeitungsverlag zum Medienhaus: Geschäftsmodelle in Zeiten der Medienkonvergenz
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Thomas Breyer-Mayländer
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Führung braucht Klarheit
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Erfolg für Stadtmarketing und Werbegemeinschaften: Strukturen, Strategien, Analysen und bundesweit erfolgreiche Aktionen
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Online-Marketing und E-Commerce für Buchverlage (BRAMANNBasics)
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Wirtschaftsunternehmen Verlag
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Medienmarketing
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Meine Berufung?: Berufs- und Lebensperspektive Fachhochschul-Professur (Edition Wissenschaftsmanagement)
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Wirtschaftsunternehmen Verlag: Buch-, Zeitschriften- und Zeitungsverlage: Distribution, Marketing, Rechtsgrundlagen, Redaktion / Lektorat
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Einführung in das Medienmanagement: Grundlagen, Strategie, Führung, Personal
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Online-Marketing für Buchprofis: E-Commerce - Internet als Werbemedium - Qualitätskriterien von Websites - Verlage und Buchhandlungen im Internet
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Handbuch der Medienbetriebslehre
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Die Kultur der Macht: Politische Kommunikation zwischen Artefakten, Manipulation und Repräsentation (Hamburger Schriften zur Marketingforschung)
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