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Marketing expérientiel : comment concevoir et stimuler l'expérience client
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€8.99
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Luxe & expérience client : les enjeux du phygital, de la responsabilité sociale et de la culture digital natives
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Le comportement de consommation des jeunes âgés de 11-15 ans : les modalités de construction des compétences de consommation dans la société digitale
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