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An honest, funny and outspoken memoir from the popular entrepreneur and star of the award-winning BBC series, "The Apprentice". In his own words (as with his other books, this is not ghostwritten) Alan Sugar reveals how he ended up fronting one of our most successful and long-running shows, what he really thought of some of the tasks and candidates he came across, and why some of his biggest challenges during his 10 years in TV were to be found outside the boardroom and off-camera.